Hewlett Packard / #BreakTheRules

This innovative project, #BreakTheRules, was led during my time with the Media Innovation Team at Omnicom Media Group in Colombia, where I worked as part of the creative strategy division. Our goal? To showcase the cutting-edge HP Spectre x360 laptop from Hewlett Packard to a youthful demographic. We enlisted the talents of four renowned artists across various fields – Chocquibtown (music), Mario Ruíz (digital), Ospen (visual arts), and Insert Coin Animation (high tech) – to inspire over 300 young creatives to submit their projects. From this pool, 10 outstanding submissions were chosen to be featured at a vibrant Break The Rules event, complete with live artistic performances, DJ sets, and an exclusive concert by Chocquibtown. This dynamic campaign not only boosted sales but also significantly elevated brand visibility among our target audience.