Honda / Soho Magazine

As a member of the Media Innovation Team at Omnicom Media Group in Colombia, I was part of this project with Honda to promote their new Enduro motorcycle, the Honda XR 150L, among male motorcyclists in Colombia. Our strategy included organizing the "Honda Enduro Challenge," where the Official Honda Colombia Rider and Gold Medalist in this competition, challenged a prominent extreme sports journalist and others for a chance to win one of these motorcycles. The response to our call for participants exceeded expectations, underscoring the enthusiasm and passion within the motorcycling fraternity. To amplify our campaign's reach and impact, we strategically partnered with the leading men's magazine of the time, renowned for featuring experiences in unexpected events and places. I authored an article highlighting the excitement of the "Honda Enduro Challenge" and the impressive features of the Honda XR 150L, further solidifying Honda's presence in the motorcycling community.