Internal Communications (Bogotá District Mobility Secretariat)

At the Bogota District Mobility Secretariat, effective internal communication is essential for building a strong sense of community and belonging among employees. I contributed to enhancing the Secretariat's visual identity by designing compelling brand identities and visual styles that resonate with the diverse activities offered by the entity. By informing employees about these engaging activities and their benefits, I've helped to strengthen the team cohesion and promote a positive atmosphere within the Secretariat.

• OACCM

OACCM stands in Spanish for the Advisory Office of Communications and Culture for Mobility within the Secretariat, a name recognized by all its employees. With new team members joining the office, I aimed to create a vibrant visual identity reflecting the unique contributions of each member. Additionally, I produced engaging POP materials to further enhance our team integration efforts.

• MOVI PET

Movi Pet was an engaging campaign designed to allow employees to bring their beloved pets (cats or dogs) to work. Beyond establishing a visual identity, we created dedicated spaces within the office for their comfort, alongside clear demarcation of restricted areas. The campaign achieved considerable success among employees and continues to serve as a model for other government entities in the district.

• CULTURE WEEK

Culture Week is an annual week dedicated to artistic events that encourage employee participation and the expression of their talents. With the theme "Express Yourself", we created a brand identity that encouraged everyone to share any form of art: music, theater, dance, painting, and more. Additionally, we developed digital materials, posters, events programs, and badges to keep everyone informed. Participation was notable and, to this day, Culture Week remains a prominent event in our organization.