Kleenex Latam

I worked as a freelance Art Director for VML, a renowned global creative agency, leading the "Nos pasa a todas" campaign for Kleenex LATAM. Translating to "It happens to all women," this initiative aimed to create a community where women could share stories and experiences that resonate with women of all backgrounds. Kleenex was there as a constant companion, offering support through every moment.

As Art Director, I created the campaign's look and feel, focusing on the website, which featured relatable stories from LATAM bloggers, beauty tips, and innovative Kleenex usage ideas for daily life. Additionally, together with the content team, I designed compelling posters and social media content that complemented the campaign's message, sparking engagement and conversation.