Senior Art Director / Communication Specialist
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Sustainable and Safe Mobility Plan
Project type
Branding / digital
Location
Bogotá, Colombia
Date
October 2023
Role
Senior Art Director
One of the goals of the Bogotá District Mobility Secretariat was to highlight the progress in sustainable and safe mobility as part of Bogotá's overall mobility commitments. This initiative aimed to showcase the range of transportation modes involved, ensuring citizens could recognize each option and stay informed about ongoing projects through 2035.
In this project, I took the lead in crafting the entire graphic line, designed a compelling visual identity, and set the standards for its application across a range of graphic elements.
