Salmon Hub

I led the development of the brand identity for 'Salmon Hub,' a project that presented an exciting challenge due to the deep symbolism behind its name. Just as a resilient salmon defies the current, only the select few emerge triumphant at journey's end. This metaphor was at the core of the manifesto for this vibrant creative hub, housing a carefully selected group of researchers, strategists, creatives, writers, scriptwriters, producers, and designers, all focused on crafting captivating content and immersive experiences. The design captured the essence of innovation, energy, and expertise embodied by this exceptional team of creative talents.