Phytos

I headed the design team responsible for crafting the brand identity for Phytos, a research group aimed at enhancing the field of Botany within the Biology program at the University of Caldas in Manizales, Colombia. It presented a challenge as it involved representing a plant known as 'Aristolochia', which produces fruit resembling a basket filled with seeds that disperse in the wind. The goal was to establish an analogy, where the basket symbolizes knowledge and each seed represents a student disseminating what they have learned. After investing time and conducting research, I successfully met the team's requirements and effectively communicated their message.