Sustainable Mobility (Bogotá District Mobility Secretariat)

Sustainable mobility is a fundamental focus for the Bogotá District Mobility Secretariat, with promoting bicycle usage emerging as one of its primary challenges. In collaboration with Tembici, a leading micromobility company in Latin America, the Secretariat has introduced a shared bike rental system, offering citizens an eco-friendly transportation alternative. We worked on the digital campaign to introduce this initiative, which has quickly become popular in Bogotá.