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Senior Art Director / Communication Specialist
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The Gift Shop
Project type
Branding
Date
November 2011
Location
Bogotá, Colombia
Role
Lead Designer
"The Gift Shop" was my first professional challenge in brand identity, from naming to logo design an visual assets. Specializing in gift baskets for special occasions and custom-made gifts tailored to customer specifications, the goal was to craft a fresh, attractive, and modern brand. I aimed to create the ideal place for finding the perfect gift for anyone. As a pioneering company in the city for such offerings, it was highly welcomed, especially because everything could be managed online, a novelty at the time.
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